Discovery Plus Kids Session
Discovery Network feat. TV Cultura
ABOUT
Visual identity and opening piece for Discovery+, the streaming service from Discovery Network, for its children’s programming block on TV Cultura. We created a visual universe where fun meets elegance.
The Challenge
Unify different animated series under a single visual identity. The block needed to be engaging for kids, without highlighting a specific show, while keeping a premium and polished aesthetic.
The Solution
I created a playful visual universe with soft, colorful bubbles guiding characters from different series into a cohesive environment. Inspired by Discovery+’s gradient palette, the visuals flow like a dynamic playground where childlike energy meets refined motion design. Every transition to Discovery+ and TV Cultura feels seamless and part of the same world.
Credits
Concept, Art Direction, Design, Rotoscoping, Motion Design, 3D, Animation
Tools
After Effects, Cinema 4D